The Cork Connections
Brand Moodboard:

Brand Essence

Best small company
to do business in the world

Brand Values

Local and global
Welcoming
Spirit
Collaboration

Brand Personality

Easy
Agile
Entrepreneurial
Energetic
Helpful

Emotional benefits

(Well) Balanced
Welcomed
Connected
Supportive
Secure

Practical benefits

Business and Jobs
Value for Money
Local and Global reach
Easy and Accessible
Infrastructure

Attributes

Local and Global Companies
Independent Business
Talented People
Enivornment
Partnerships